Built for L&D founders who are too busy doing the work to market it.
MARKETING STRATEGIST • L&D SPACE
When you don’t have time for marketing, I build systems that keep it running–so you can move your business forward with confidence.
“The L&D space deserves marketing as smart as the learning it creates.”
7K+
EDUCATOR COMMUNITY MEMBERS BUILT & SCALED
200+
PEOPLE OPS BOOK CLUB MEMBERS IN THE FIRST 3 MONTHS
~44%
NEWSLETTER OPEN RATES ACHIEVED FOR CLIENTS
100%
FOCUSED ON THE L&D + PEOPLE OPS SPACE
WHAT I DO
Marketing that works while you focus on what matters.
Built around systems. Every engagement is designed to run with consistency — with or without you in the room.
01
Content Strategy & Creation
From thought leadership to lead-gen — I build content pillars, editorial calendars, and the assets that put your expertise in front of the right audience, consistently.
02
Marketing Systems & Automation
Newsletters, workflows, nurture sequences, pipelines — I design and build the backend systems that keep your marketing engine running without requiring your daily attention.
COMMUNITY • ONLINE
A community for People Ops professionals who believe the best ideas come from great books and even better conversations.
WHAT TO EXPECT
Built for People Ops professionals who love to learn.
Monthly Book Studies
Monthly curated book selections focused on people, culture, and organizational design
Live Discussions
Live virtual discussions with professionals across the L&D and HR landscape
Community
A community where showing up curious is the only requirement
AS SEEN & HEARD
The Work That Speaks for Itself
FEATURED ACHIEVEMENT
CONFERENCE LEADERSHIP 2025
ATD ACE 2025 – Conference Organizer
Elevated from presenter to leading the organization of one of L&D’s most prominent annual conferences. A full-scope leadership role spanning programming, logistics, and the experience of hundreds of attendees across the industry. From the stage to behind the curtain — proof of what it looks like when you operate at the highest level of the L&D space.
2024
Presenter — Unlocking AI’s Potential: Designing Client-Specific Scenarios
2025
Conference Organizer — ATD ACE Full event leadership & programming
COMMUNITY
The Educator’s Book Club
Founded and scaled a global community of educators sharing resources, exchanging ideas, and supporting one another across borders.
- 7,000+ professionals empowered in lifelong learning and career growth.
PUBLISHED AUTHOR
Featured Author at TrainingPros
Published articles on learning innovation, leadership development, and AI in talent strategy — reaching thousands in the L&D community.
CONTENT & PODCAST
Learning Leader Spotlight
Podcast guest — career empowerment, AI, and the future of learning (2025)
ABOUT FRANKIE
I know this space because I’ve lived it.
I’m Frankie Robinson, a marketing strategist who works exclusively in the L&D and People Ops space.
But before I built marketing systems for others, I was in L&D myself, as a freelance instructional designer working with organizations like PayPal, AT&T, and AWS, designing and developing content, delivering global training initiatives with comprehensive train-the-trainer programs, and collaborating with video production studios on professional culture content.
I’ve organized a regional talent development conference, built a 7,000+ educator community, and founded the People Ops Book Club.
That instructional design background taught me how to build systems that scale. Now I apply those same principles to marketing; creating content strategies, automation workflows, and lead generation systems that keep running whether you’re in the room or not.
Because you shouldn’t have to choose between doing great work and growing your business.
7K+
Community members built from scratch
~44%
Email open rates for newsletter clients
3 mo.
To grow book club to 200+ members
READY TO GET STARTED?
When you don’t have time to do it yourself…
Book a free discovery call. Let’s build the marketing system that runs while you focus on what matters.