L&D Practitioner Turned Marketing Strategist
Marketing that connects founders of training and consulting firms with the buyers who want to work with them.
- Learning Design and Technology M.Ed.
- Vice President, ATD Greater Atlanta
- Learning and Enablement Strategist of L&D Staffing Company
- Sr. Training Manager of Telecommunications Company
- FTE and Contract Instructional Designer across telecom, finance, big tech, and healthcare
What does a prospect learn about you before the first call?
When a prospect reads your website or LinkedIn, how much of it is about their situation?
If a buyer compared you with three other firms today, what would help you stand out?
What happens with the people who are interested and not ready to buy yet?
If any of these gave you pause, that’s where we start.
Marketing from someone who speaks your field's language​
I spent more than a decade in learning and development before I moved into marketing.
Here’s what that experience brings to your business.
Fluent in your field
I've designed programs, facilitated them, and managed training. I write with the terms your buyers use, in the way they use them.
Listening Comes First
People do business with people who listen. Your marketing shows buyers you understand their world before it tells them what you offer.
Your Method, Made Visible
How does your program change behavior? Is it the case studies, the workshop format, the follow-up? I draw out those details, because they earn a buyer's confidence.
Grounded in Learning Science
Learning theory and research still excite me, and I bring that curiosity to every campaign I build.
How we'll get started
1. Book a 20-minute fit call.
Answer a few quick questions and pick a time. We'll talk through your goals and see whether we're a match.
2. Get a clear recommendation.
You'll receive the offer that fits, with scope and price, so you know exactly what to expect.
3. Start the work.
We build it together, and you walk away with something you can use.
Ways we can work together
Lead Nurture Campaign
Build Trust Between the First Hello and the First Call
Stay connected with the people you meet through networking, speaking, and events until they’re ready to talk. You get a guide, a HubSpot sign-up page, and a five-email sequence built around your expertise.
Starting at $3500
Tell Me About It Service
Turn What You Know Into Content That Sounds Like You
In a recorded interview session, I draw out your expertise, your evidence, and your edge. You walk away with content ready to share.
When training and consulting founders are ready to grow, I help them turn what they know into marketing that brings in the right conversations.
Stay in the conversation
Every two weeks, I share ideas for starting better conversations with the buyers you want to reach, plus first word when How I Landed My Biggest Client launches.
Frankie Robinson | Marketing strategist for firms that serve learning and development teams
Ready to see if we're a fit?
Book a 20-minute call.
We’ll talk through your goals and agree on a next step.