Built for L&D founders who are too busy doing the work to market it.
MARKETING STRATEGIST • L&D SPACE
When you don’t have time for marketing, I build systems that keep it running–so you can move your business forward with confidence.
“The L&D space deserves marketing as smart as the learning it creates.”
7K+
EDUCATOR COMMUNITY MEMBERS BUILT & SCALED
200+
PEOPLE OPS BOOK CLUB MEMBERS IN THE FIRST 3 MONTHS
~44%
NEWSLETTER OPEN RATES ACHIEVED FOR CLIENTS
100%
FOCUSED ON THE L&D + PEOPLE OPS SPACE
WHAT I DO
Marketing that works while you focus on what matters.
Built around systems. Every engagement is designed to run with consistency — with or without you in the room.
01
Content Strategy & Creation
From thought leadership to lead-gen — I build content pillars, editorial calendars, and the assets that put your expertise in front of the right audience, consistently.
02
Marketing Systems & Automation
Newsletters, workflows, nurture sequences, pipelines — I design and build the backend systems that keep your marketing engine running without requiring your daily attention.
COMMUNITY • ONLINE
A community for People Ops professionals who believe the best ideas come from great books and even better conversations.
WHAT TO EXPECT
Built for People Ops professionals who love to learn.
- Monthly curated book selections focused on people, culture, and organizational design
- Live virtual discussions with professionals across the L&D and HR landscape
- A community where showing up curious is the only requirement
TESTIMONIALS
From Clients
Client testimonial coming soon.
Client testimonial coming soon.
AS SEEN & HEARD
The Work That Speaks for Itself
FEATURED ACHIEVEMENT
CONFERENCE LEADERSHIP 2025
ATD ACE 2025 – Conference Organizer
Elevated from presenter to leading the organization of one of L&D’s most prominent annual conferences. A full-scope leadership role spanning programming, logistics, and the experience of hundreds of attendees across the industry. From the stage to behind the curtain — proof of what it looks like when you operate at the highest level of the L&D space.
2024
Presenter — Unlocking AI’s Potential: Designing Client-Specific Scenarios
2025
Conference Organizer — ATD ACE Full event leadership & programming
COMMUNITY
The Educator’s Book Club
Founded and scaled a global community of educators sharing resources, exchanging ideas, and supporting one another across borders.
- 7,000+ professionals empowered in lifelong learning and career growth.
PUBLISHED AUTHOR
Featured Author at TrainingPros
Published articles on learning innovation, leadership development, and AI in talent strategy — reaching thousands in the L&D community.
CONTENT & PODCAST
Learning Leader Spotlight
Podcast guest — career empowerment, AI, and the future of learning (2025)
ABOUT FRANKIE
I know this space because I’ve lived it.
I’m Frankie Robinson, a marketing strategist who works exclusively in the L&D and People Ops space. I’ve built educator communities from the ground up, grown newsletters that actually get read, and created the kind of marketing systems that don’t fall apart the moment you step away.
7K+
Community members built from scratch
~44%
Email open rates for newsletter clients
3 mo.
To grow book club to 200+ members
READY TO GET STARTED?
Let’s build something that actually runs.
Book a free discovery call and let’s talk about what your marketing could look like when someone’s actually taking care of it.